Doubling Engagement for a Lifestyle Local Brand

Client:
Fluxitive
Date:
May 2025
Service:
Social Media Campaign
Timeline:
12 Weeks
Helped a lifestyle brand double its social media engagement by launching a fresh content strategy focused on Reels, community interaction, and influencer collaboration.

We are launching a targeted project to double audience engagement for a local lifestyle brand over a 3–6 month period. The goal is to significantly enhance interaction across digital platforms while also increasing community participation through local in-person events.

Our approach is to build on the brand’s local roots and amplify its community presence both online and offline.

CHALLENGE
The main challenge was transforming a loyal but passive local audience into an actively engaged online community in a saturated market, by overcoming inconsistent content, low social media momentum, and limited use of community-driven strategies.

The rollout will begin with a content and engagement audit, followed by a structured calendar of content and community activations. In months two and three, we’ll scale interactive campaigns and partnership efforts.

Deliverables for this project include a full 3-month content calendar, an influencer/partner collaboration plan, an engagement playbook, and detailed monthly performance reports. This project is designed to help the brand grow not just in numbers, but in real community impact.

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