By combining keyword-focused blog content and on-site optimization we aim to drive high-intent, to the brand’s website. The goal is to establish the brand as a go-to skincare resource, increase qualified visits, and generate sustainable growth in organic reach and conversions.
The focus will be on building long-term visibility through SEO, content marketing, and digital PR, positioning the brand as a trusted authority in skincare.
Our key performance indicators (KPIs) for this project include increasing organic traffic by at least 50% over 6 months, improving rankings for 25+ high-intent keywords, and boosting the number of first-time visitors and returning organic users.
The brand saw a 72% increase in organic website traffic, with more than 15 high-intent keywords ranking in the top three positions. New user acquisition from organic search rose by 40% month-over-month, indicating successful reach to untapped audiences.