Organic Traffic Growth for Skincare Brand

Client:
Nexaderm
Date:
May 2025
Service:
SEO & Content Strategy
Timeline:
22 Weeks
Helped a skincare brand increase its organic traffic through a targeted SEO strategy that combined technical fixes, keyword-optimized content, and high-quality backlinks.

By combining keyword-focused blog content and on-site optimization we aim to drive high-intent, to the brand’s website. The goal is to establish the brand as a go-to skincare resource, increase qualified visits, and generate sustainable growth in organic reach and conversions.

The focus will be on building long-term visibility through SEO, content marketing, and digital PR, positioning the brand as a trusted authority in skincare.

CHALLENGE
The brand struggled with low organic visibility, minimal blog content, and heavy reliance on paid ads. They needed a sustainable SEO strategy to build authority, drive consistent organic traffic, and reduce customer acquisition costs.

Our key performance indicators (KPIs) for this project include increasing organic traffic by at least 50% over 6 months, improving rankings for 25+ high-intent keywords, and boosting the number of first-time visitors and returning organic users.

The brand saw a 72% increase in organic website traffic, with more than 15 high-intent keywords ranking in the top three positions. New user acquisition from organic search rose by 40% month-over-month, indicating successful reach to untapped audiences.