A mid-sized B2B SaaS company specializing in HR software, focused on increasing demo signups and reducing friction in their lead funnel. The client’s website was outdated, slow, and not optimized for conversion.
Despite strong traffic from paid and organic sources, users weren’t engaging with CTAs or completing form submissions. Bounce rates were high, and mobile experience was inconsistent.
We conducted a full UX/UI audit, heatmap analysis, and funnel tracking to uncover key drop-off points. We focused on simplifying the homepage layout with a clear value proposition, designing high-converting landing pages for paid campaigns, and Improving page speed and mobile responsiveness.
Over a 6-week sprint, we Built a modular, conversion-first design system, Integrated new messaging with bold CTAs across the site, Launched A/B tests on headline copy and button placement, Added scroll-triggered animations to keep users engaged, and Optimized the site for mobile-first browsing.
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